Why and When people buy? Customer Purchase Psychology

purchasepsychology1Whether you’re promoting a popular item or one that no one knows about, you need to learn how to get shoppers to buy your product. A crucial part of finding success in sales is learning how your customers think and what makes them shop. Let’s look at a few of the reasons why people buy, and the mindset they’re in when making their purchase.

Emotional purchases

Emotions play a huge role in the buying process. Big advertisers know this, and spend millions of dollars creating commercials and other marketing material that tugs on the heartstrings of shoppers.This also works on the affiliate level. Your customer is more likely to purchase the health or fitness products you sell because they “feel determined” to lose weight.

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