By: David Myron, www.destinationcrm.com, Oct 14, 2014.
Customer Relationship Management (CRM) is a business strategy that leverages four core assets – people, processes, technologies, and knowledge – to improve profitability and foster good customer relationships across an enterprise.
Read more: http://www.destinationcrm.com/Articles/Web-Exclusives/CRM-Defined/What-is-CRM-Current-Trends-in-Customer-Relationship-Management-99913.aspx
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