What Is Content Marketing?

By: Content Marketing Institute, 2015.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.

Read more: http://contentmarketinginstitute.com/what-is-content-marketing/