Understanding the difference between Drip campaigns and Lead nurturing

What is the difference between Drip Campaigns and Lead Nurturing?

Drip Campaigns: (also known as Auto-Responders or Follow-Up Sequences)

Drip Campaigns are a series of emails that get sent based only on time. For example:

1. Welcome Email – Sent on Day 0
2. Introduction – Sent on Day 1
3. Feature Benefits – Sent on Day 3
4. Free Webinar – Send on Day 6

This works really well to educate customers with everything your companies offer. Some companies have over 365 follow up emails (1 for every day of the year!)

Lead Nurturing:

This is a series of emails that get sent based on what the lead has done.  For example: