What is the difference between Drip Campaigns and Lead Nurturing?
Drip Campaigns: (also known as Auto-Responders or Follow-Up Sequences)
Drip Campaigns are a series of emails that get sent based only on time. For example:
- Welcome Email – Sent on Day 0
- Introduction – Sent on Day 1
- Feature Benefits – Sent on Day 3
- Free Webinar – Send on Day 6
This works really well to educate customers with everything your companies offer. Some companies have over 365 follow up emails (1 for every day of the year!)
Lead Nurturing:
This is a series of emails that get sent based on what the lead has done. For example:
- New lead signs up for a free eBook, email is sent with Free eBook – Sent on Day 0 (Read more http://blog.digioh.com/drip-campaigns-vs-lead-nurturing/
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