Tag: video
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How to Get More From Your Livestream After the Broadcast
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Consumers are naturally […] Read more
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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11 WordPress Instagram Plugins for Displaying Interactive Feeds
With over 800 million users, Instagram is one of the fastest growing social networks in the world and has a social stranglehold on quite a few industries. From fashion to music, and cooking to fitness, companies in these markets turn to Instagram to show off bright, vibrant photographs, allowing for a connection beyond that of…
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How Digital Video Advertising Will Dominate the Next Decade
You don’t have to dig deep to understand why video advertising is becoming the dominant force in the digital marketing universe. Attention spans are dwindling to a point where people are spurning large volumes of text online, and consumers stare at small portable screens directly in front of their […] Read more
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If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and […] Read more
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10 Ways to Make Videos Your Customers Can’t Resist
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How […] Read more
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Create Visual Stories with Google’s New AMP Format
The “stories” style format has captured the attention of the Web. Facebook/Instagram, Snapchat, Twitter – pretty much every major platform is adopting the approach – and now you can add one more to the list. Google recently announced the launch of the AMP Story Format and it has marketers […] Read more
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What to Do After You Press Record: A Formula for Videos People Love
People are flocking to Amy Schmittauer’s YouTube series, Savvy S..y Social . As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “s..y,” a word she chose because she advises marketers […] Read more
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Facebook vs YouTube: Which is Better to Upload Your Video
Finding The Perfect Place To Upload Your Video? YouTube and Facebook are battling over where you’ll upload; here’s what you need to know to make your choice. Finding the right place to host your video raises several questions. Leading platforms YouTube and Facebook each have their own benefits and […] Read more
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Easily Turn Blog Posts Into Videos
Interested in re-purposing your blog posts into videos? Looking for a no-cost tool to simplify the process? In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video […] Read more
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Brightcove | Introducing In-Page Video Experiences
What if you could add layer upon layer to your video content with links, cards, and interactive forms that can display both inside and outside the video player itself? It’s all possible! See how an interactive video experience is built for before, during and after the video plays… Read more