Tag: strategy
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.” She shares details about her personal life and professional career. The introduction for Liz High’s presentation, Social Truth: Revealing What Truly Matters to Your …
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Factors That Influence Online Shopping
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Zapier | The easiest way to automate your work
Connect Your Apps and Automate Workflows Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work… Read more
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![4 Tips for Engaging Instagram Content [Examples]](https://iskcononline.com/wp-content/uploads/2018/04/engaging-instagram-content-150x83.png)
4 Tips for Engaging Instagram Content [Examples]
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users . What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million […] Read more
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Why Are Users Leaving Your Website?
Why Am I Losing Leads? ACCELERATE YOUR ‘NET SUCCESS Read more
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Start Caring About the User Experience Now
User experience is widely encompassing, involving everything from usability, accessibility and performance to design, aesthetics and marketing. Essentially, the user experience is the connection, emotions and experience a user feels when using a product or site. If the user experience is poor, it’s unlikely they will come back. If […] Read more
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The Ultimate Guide to Background Images in Email
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can […] Read more
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![Instagram Marketing: 4 Features You Should Be Using [Examples]](https://iskcononline.com/wp-content/uploads/2018/02/instagram-marketing-150x83.png)
Instagram Marketing: 4 Features You Should Be Using [Examples]
It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features […] Read more
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8 Server Issues That Affect WordPress (and What to Do About Them)
We always have such a laser-trained focus on our WordPress site that sometimes it’s easy to forget that problems with it may not stem from conflicting plugins , a hacked login , or a bloated theme . Sometimes it’s the underlying web server that’s at fault. In my experience, […] Read more
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How to Grow Your Audience From Zero to Millions in Less Than 5 Years
You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.” You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story […] Read more
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The Art & Science of Selecting a Spokesperson
When is tapping a celebrity to endorse your brand a good idea, and who should you choose? In an age when scandals erupt in the time it takes to share a tweet, getting it wrong is at best a wasted opportunity, and at worst a PR nightmare. It’s hard […] Read more
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4 Ways to Boost Email Deliverability
If you measure your email marketing success by open rates, you will need to re-consider the impact deliverability has on this metric. Campaigner provides four tactics to take the mystery out of deliverability, below: Login to Comment Read more
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Understanding Website Redesigns via Qualitative and Quantitative Data
When redesigning a website section, organizations will usually observe user satisfaction decreases in the beginning. If marketers did their job correctly, however (and we will get to that shortly) the dip should be temporary, and new scores should soon beat the old scores. This scenario is the “who moved […] Read more
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A 6-Step Framework for Purposeful Blogging
While blogging with a clear strategy in mind can be very beneficial, falling into the trap of posting just to post will leave you with lackluster results and probably a bit of frustration. Lucky for you, we are going to share a simple six-step process that will allow you […] Read more
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19 Free SEO Tools
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How to get more traffic from Facebook
Traffic. It’s one of the most important drivers of content marketing . We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get . […] Read more