Tag: Spiritual market
Digital conversion: Social media, engagement, and the ‘I am a Mormon’ campaign Brian Smith, Purdue University Abstract Religion and social media present a unique context for exploring communication and relationship cultivation. The relationships between religious organisations and their publics (i.e. members, converts) are arguably deeper than, and certainly different from, many other organization – public…
Recent surveys by the Barna Group have shed light on this trend by examining those 18- to 29-year-olds who used to identify themselves closely with faith and the church, but who have since begun to wrestle with that identity. In fact, between high school and turning 30, 43% of these once-active Millennials drop out of…
Did you know that Jesus has 291,060 followers? Although he’s still trailing the Beiber, that’s still a pretty legitimate following for man who died 2,000 years ago. And he’s not alone in this case; more and more religious leaders are joining him in the Twittersphere, perhaps after asking themselves, What Would Jesus Do?