Tag: SEO

  • 10 Tips From Best-Selling Authors That Will Polish Your Content

    10 Tips From Best-Selling Authors That Will Polish Your Content

    The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …

  • Must-Have Checklist to Creating Valuable Content

    Must-Have Checklist to Creating Valuable Content

    Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …

  • 7 Easy Ways to Super Boost Your Newsletter Open Rate

    7 Easy Ways to Super Boost Your Newsletter Open Rate

    You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter?

  • How to Improve Google Pagespeed User Interaction Metrics in WordPress

    How to Improve Google Pagespeed User Interaction Metrics in WordPress

    User Interaction is one of the critical aspects you need to concentrate on if you want to deliver a welcoming user experience. Unfortunately, you can’t sit down in their place and see your site from your visitors’ point-of-view, so you need a way to figure out how your site responds to input… read more

  • How to Manage a Large-Scale WordPress Site (5 Best Practices)

    How to Manage a Large-Scale WordPress Site (5 Best Practices)

    Every website owner and developer hopes their site takes off and becomes successful. High levels of traffic, engaged users, and a steady stream of content from multiple contributors sound great when you’re managing a small site. Of course, the reality is that handling a large-scale WordPress website is no […] read more

  • 6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

    6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

    Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more

  • What Users Want More Of From Your Site

    What Users Want More Of From Your Site

    Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. […] Read more

  • 7 SEO Issues to Avoid During a Website Redesign

    7 SEO Issues to Avoid During a Website Redesign

      Redesigning a website is a massive undertaking, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. It can take months of planning, designing, writing, and developing before you can show off your masterpiece to your industry and the world. As you already know, search engines […] Read more

  • SEO for the Mobile Index

    SEO for the Mobile Index

    How Will the New Mobile First Index Impact Your Website? Google announced that some sites would be switching over to the “mobile first” index. As usual, this led to a plethora of “the sky is falling” posts, mostly just to get a few clicks. Today, we are going to […] Read more

  • Oops! 17 SEO Misfires to Avoid With Website Content Marketing

    Oops! 17 SEO Misfires to Avoid With Website Content Marketing

    I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in. 1. Keyword selection […] Read more

  • Voice Search: Is Your Content Prepared for the Verbal Revolution?

    Voice Search: Is Your Content Prepared for the Verbal Revolution?

    Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to […] Read more

  • 19 Free SEO Tools

    19 Free SEO Tools

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  • The Practical SEO Guide You Can Actually Use – Aka. SEO for People Who Don’t Like SEO

    The Practical SEO Guide You Can Actually Use – Aka. SEO for People Who Don’t Like SEO

    Why you need a practical SEO guide? Optimizing content for search engines is big business. Being able to identify the correct keywords relevant to your business, create content which can rank well for those keywords, and then optimizing the content to take the top spots for those keywords can […] Read more

  • SEO vs. UX: 3 Simple Tips for a Balanced Site

    SEO vs. UX: 3 Simple Tips for a Balanced Site

    Almost every business owner or Web developer has found themselves at a fork in the road. Down one road lies that perfectly SEO optimized Web page and down the other, a page built to delight (and convert) users. This is the ultimate “chicken or the egg” scenario. If you […] Read more

  • Facebook – Instant Articles for WordPress

    Facebook – Instant Articles for WordPress

    This plugin adds support for Instant Articles for Facebook, which is a new way for publishers to distribute fast, interactive stories on Facebook. Instant Articles are preloaded in the Facebook mobile app so they load instantly. With the plugin active, a new menu will be available for you […] Read more

  • Is Your Brand Really Who It Says It Is?

    Is Your Brand Really Who It Says It Is?

    According to the famous 1993 New Yorker cartoon , “On the internet, nobody knows you’re a d-g.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield! […] Read more