Tag: online video
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10 Ways to Make Videos Your Customers Can’t Resist
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How […] Read more
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What to Do After You Press Record: A Formula for Videos People Love
People are flocking to Amy Schmittauer’s YouTube series, Savvy S..y Social . As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “s..y,” a word she chose because she advises marketers […] Read more
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Facebook vs YouTube: Which is Better to Upload Your Video
Finding The Perfect Place To Upload Your Video? YouTube and Facebook are battling over where you’ll upload; here’s what you need to know to make your choice. Finding the right place to host your video raises several questions. Leading platforms YouTube and Facebook each have their own benefits and […] Read more
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Easily Turn Blog Posts Into Videos
Interested in re-purposing your blog posts into videos? Looking for a no-cost tool to simplify the process? In this article, you’ll discover a partially automated tool that turns your blog posts into shareable social media video […] Read more
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How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab
At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of brand marketers to learn about their challenges and help them think digital-first. And over the years, there’s one question we’ve heard again and again from marketers when the conversation turns […] Read more
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Brightcove | Introducing In-Page Video Experiences
What if you could add layer upon layer to your video content with links, cards, and interactive forms that can display both inside and outside the video player itself? It’s all possible! See how an interactive video experience is built for before, during and after the video plays… Read more
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Marketing to Gen Xers? Here’s What They’re Watching on YouTube
Want some insight for marketing to the so-called “latchkey generation?” Looking for YouTube user demographics? Check out the latest research on Gen X engagement trends on YouTube Generation X, born between the mid-1960s and late ’70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but…
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Content Marketing and the Art of Storytelling
Companies realized long ago that to sell products and create loyal customers, they needed to craft and communicate a great story around their product. Storytelling is now used to market almost any cause: commercial, creative, or charitable. Here C.C. Chapman, creator of groundbreaking marketing campaigns for shows like True Blood and the Discovery Channel’s Shark…