You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter?
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or […] Read more
On LinkedIn, a writer recently lamented : The frustrating thing is, time spent on (promotion) strategies would detract from time spent doing my job, writing content for my clients. It feels like we are focusing more on the pot of gold, not the rainbow. As a writer, do you feel the same way? […] Read…