About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay…
Tag: marketing principles
3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.…
10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captiv…
Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few year…
7 Social Media Metrics That Should Really Matter to Your Brand
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think…
7 Easy Ways to Super Boost Your Newsletter Open Rate
You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted a…
Cool Fonts: 100 Free And Unique Fonts To Download
There are many free cool fonts out there, complex and different styles, and it can be difficult to choose a font for a project. How do you actually do…
Website Header Design: 44 Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably l…
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Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual…
Get Rid of These 25 Phrases and Words From Your Content
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid .…
3 Tools to Energize Your Content Planning and Execution
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle…
7 Insider Tips to Jump Social Media Hurdles
In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their…
7 Triggers That Make People Want to Share Your Content
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them…
How to Get More From Your Livestream After the Broadcast
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to…
These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well…
How to Use Quora and Reddit to Fuel Your Content Marketing Needs
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences…