Tag: marketing principles
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About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay out your company’s foundational values for all to see. Of course, about pages are quite tricky to write. You can sit staring at a … read more.
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.” She shares details about her personal life and professional career. The introduction for Liz High’s presentation, Social Truth: Revealing What Truly Matters to Your …
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10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
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Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …
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7 Social Media Metrics That Should Really Matter to Your Brand
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics …
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7 Easy Ways to Super Boost Your Newsletter Open Rate
You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter?
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Cool Fonts: 100 Free And Unique Fonts To Download
There are many free cool fonts out there, complex and different styles, and it can be difficult to choose a font for a project. How do you actually do that? Firstly, you will have to imagine the impression of the audience, what they will think about it if it’s …
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Website Header Design: 44 Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably look in order to decide if your site can really be useful for their needs. With this in mind, the header design needs to be very …
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![Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]](https://iskcononline.com/wp-content/uploads/2019/06/5-strategies-ctas-that-convert-150x83.png)
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply […] read more.
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Get Rid of These 25 Phrases and Words From Your Content
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid . In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your […] read more.
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3 Tools to Energize Your Content Planning and Execution
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle to see ROI from content marketing strategy because they fail to do both. Using tools is what helps you go from planning to implementing. […] read more.
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7 Insider Tips to Jump Social Media Hurdles
In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers , the growth was higher: 69% increased their use […] read more.
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7 Triggers That Make People Want to Share Your Content
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, […] read more.
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How to Get More From Your Livestream After the Broadcast
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Consumers are naturally […] Read more
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These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what […] Read more
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How to Use Quora and Reddit to Fuel Your Content Marketing Needs
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. […] Read more