About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay…
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay…
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual…
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid .…
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle…
In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their…
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them…
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to…
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well…
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences…
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