Tag: marketing principles
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About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay out your company’s foundational values for all to see. Of course, about pages are quite tricky to write. You can sit staring at a … read more.
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Cool Fonts: 100 Free And Unique Fonts To Download
There are many free cool fonts out there, complex and different styles, and it can be difficult to choose a font for a project. How do you actually do that? Firstly, you will have to imagine the impression of the audience, what they will think about it if it’s …
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Website Header Design: 44 Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably look in order to decide if your site can really be useful for their needs. With this in mind, the header design needs to be very …
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Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply […] read more.
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Get Rid of These 25 Phrases and Words From Your Content
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid . In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your […] read more.
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3 Tools to Energize Your Content Planning and Execution
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle to see ROI from content marketing strategy because they fail to do both. Using tools is what helps you go from planning to implementing. […] read more.
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7 Triggers That Make People Want to Share Your Content
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, […] read more.
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These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what […] Read more