Tag: Email

  • Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

    Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

    An email pops up in your inbox. It’s from the company where you purchased a gift for a family member’s birthday almost a year ago. It reminds you it’s almost time to celebrate again. The brand made a smart email marketing move – delivering personalized, relevant, and timely content … read more.

  • A Breakdown of All Your Website’s Traffic Sources (What Means What?)

    A Breakdown of All Your Website’s Traffic Sources (What Means What?)

    So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more

  • Stay composed: here’s a quick rundown of the new Gmail

    Stay composed: here’s a quick rundown of the new Gmail

      Email is a necessity for most of us. We use it to stay in touch with colleagues and friends, keep up with the latest news, manage to-dos at home or at work—we just can’t live without it. Today we announced major improvements to Gmail on the web to help […] Read more

  • The Ultimate Guide to Background Images in Email

    The Ultimate Guide to Background Images in Email

    There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can […] Read more

  • 4 Ways to Boost Email Deliverability

    4 Ways to Boost Email Deliverability

    If you measure your email marketing success by open rates, you will need to re-consider the impact deliverability has on this metric. Campaigner provides four tactics to take the mystery out of deliverability, below: Login to Comment Read more