Tag: Email
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Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes
An email pops up in your inbox. It’s from the company where you purchased a gift for a family member’s birthday almost a year ago. It reminds you it’s almost time to celebrate again. The brand made a smart email marketing move – delivering personalized, relevant, and timely content … read more.
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A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more
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Stay composed: here’s a quick rundown of the new Gmail
Email is a necessity for most of us. We use it to stay in touch with colleagues and friends, keep up with the latest news, manage to-dos at home or at work—we just can’t live without it. Today we announced major improvements to Gmail on the web to help […] Read more
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The Ultimate Guide to Background Images in Email
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can […] Read more
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4 Ways to Boost Email Deliverability
If you measure your email marketing success by open rates, you will need to re-consider the impact deliverability has on this metric. Campaigner provides four tactics to take the mystery out of deliverability, below: Login to Comment Read more
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How to Write Email Newsletters People Want to Open and Act On
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or […] Read more