Tag: digital marketing
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10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
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Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …
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7 Social Media Metrics That Should Really Matter to Your Brand
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics …
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7 Easy Ways to Super Boost Your Newsletter Open Rate
You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter?
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Cool Fonts: 100 Free And Unique Fonts To Download
There are many free cool fonts out there, complex and different styles, and it can be difficult to choose a font for a project. How do you actually do that? Firstly, you will have to imagine the impression of the audience, what they will think about it if it’s …
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Website Header Design: 44 Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably look in order to decide if your site can really be useful for their needs. With this in mind, the header design needs to be very …
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How to Manage a Large-Scale WordPress Site (5 Best Practices)
Every website owner and developer hopes their site takes off and becomes successful. High levels of traffic, engaged users, and a steady stream of content from multiple contributors sound great when you’re managing a small site. Of course, the reality is that handling a large-scale WordPress website is no […] read more
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These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what […] Read more
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How to Use Quora and Reddit to Fuel Your Content Marketing Needs
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. […] Read more
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How to Make the Most of Your Paid Content Promotion on Facebook
In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop . Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Similar declines are happening […] Read more
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12 Expert Ideas to Improve Your Content Marketing for Better Leads
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy . […] Read more
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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How to Use LinkedIn as a Brand Publishing Platform
Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.” Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume […] Read more
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A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more
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21 Things to Do (or Not Do) After a Social Media Algorithm Change
In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your […] Read more
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How to Make Your Content Stand Out in a Crowded, Global Marketplace
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English […] Read more