Tag: content marketing
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12 Expert Ideas to Improve Your Content Marketing for Better Leads
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy . […] Read more
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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How to Use LinkedIn as a Brand Publishing Platform
Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.” Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume […] Read more
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A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more
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21 Things to Do (or Not Do) After a Social Media Algorithm Change
In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your […] Read more
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How to Make Your Content Stand Out in a Crowded, Global Marketplace
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English […] Read more
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19 Favorite Tools for Content Promotion in 2019
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites[…] Read more
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15 Social Media Management Tools That Can Help Your Business Thrive
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants […] Read more
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11 WordPress Instagram Plugins for Displaying Interactive Feeds
With over 800 million users, Instagram is one of the fastest growing social networks in the world and has a social stranglehold on quite a few industries. From fashion to music, and cooking to fitness, companies in these markets turn to Instagram to show off bright, vibrant photographs, allowing for a connection beyond that of […]
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Get Your Readers to Stay Longer With These 4 Formats
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways […] Read more
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Infographic maker tools to check out
Visual representation of information, data, and/or knowledge, also known as infographics, is a great way to present information clearly and quickly. So how difficult is it to make good infographics? Well, […] Read more
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What Users Want More Of From Your Site
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. […] Read more
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If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and […] Read more
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11 Content Curation and Collaboration Tools to Save You Time
Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers . As content marketers, we have our work cut out for us. Getting original ideas off […] Read more
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Design, prototype, share. All in XD.
Go from concept to prototype with Adobe XD, the all-in-one UX/UI solution for designing websites, mobile apps, and more. With the new Starter plan for XD, it’s fast, easy — and free. Experience design. Redefined. Adobe XD is built for today’s UX/UI designers, with intuitive tools that eliminate speed […] Read more
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Factors That Influence Online Shopping
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