Tag: Brand
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7 Social Media Metrics That Should Really Matter to Your Brand
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics …
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Is Your Brand Really Who It Says It Is?
According to the famous 1993 New Yorker cartoon , “On the internet, nobody knows you’re a d-g.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield! […] Read more