Tag: Blog
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.” She shares details about her personal life and professional career. The introduction for Liz High’s presentation, Social Truth: Revealing What Truly Matters to Your …
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10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
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Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …
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7 Social Media Metrics That Should Really Matter to Your Brand
Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics …
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Get Rid of These 25 Phrases and Words From Your Content
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid . In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your […] read more.
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3 Tools to Energize Your Content Planning and Execution
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle to see ROI from content marketing strategy because they fail to do both. Using tools is what helps you go from planning to implementing. […] read more.
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7 Insider Tips to Jump Social Media Hurdles
In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers , the growth was higher: 69% increased their use […] read more.
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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15 Social Media Management Tools That Can Help Your Business Thrive
In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants […] Read more
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11 WordPress Instagram Plugins for Displaying Interactive Feeds
With over 800 million users, Instagram is one of the fastest growing social networks in the world and has a social stranglehold on quite a few industries. From fashion to music, and cooking to fitness, companies in these markets turn to Instagram to show off bright, vibrant photographs, allowing for a connection beyond that of…
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What Users Want More Of From Your Site
Putting yourself in the shoes of your site visitors ensures your site gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what individual consumers want from your site. […] Read more
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How to create a WordPress blog (step by step + videos)
Learning how to create a WordPress blog is an ideal way to get your online journey started. At WPZOOM we’ve been making WordPress themes for the last decade, and we’re often people’s first point of contact with WordPress. The steps to create a WordPress blog are relatively straightforward, but […] Read more
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Create Visual Stories with Google’s New AMP Format
The “stories” style format has captured the attention of the Web. Facebook/Instagram, Snapchat, Twitter – pretty much every major platform is adopting the approach – and now you can add one more to the list. Google recently announced the launch of the AMP Story Format and it has marketers […] Read more
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A 6-Step Framework for Purposeful Blogging
While blogging with a clear strategy in mind can be very beneficial, falling into the trap of posting just to post will leave you with lackluster results and probably a bit of frustration. Lucky for you, we are going to share a simple six-step process that will allow you […] Read more
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How to Integrate Guest Blogging Into Your Content Marketing Strategy
Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest […] Read more
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Pain Free Publishing: New WordPress Tricks to Make Blogging Easy
Following all the steps to get a WordPress post published, shared and promoted can be an unnecessarily complicated process. This post will look at some nice WordPress tricks to reduce the resistance in the publishing process and how to automate as many of the steps as possible. Blogging should […] Read more