10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captiv…
Tag: Beginner
Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few year…
A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s…
A Beginner’s Guide to Launching Marketing Automation
So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information in it.
…
12 Best Free Online Resources for Learning SEO
It’s easy to forget sometimes, when you hang around the cool SEO blogs, that there are those of us who are just starting out – learning for the fi…
Social Media 2014
Social Media is radically changing our culture and the methods that small, medium and large business can and do use to reach their customers.
5 Key Principles Of Good Website Usability
Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to b…
The Ultimate Guide to Facebook Marketing
For a platform that’s used by hundreds of millions of people, Facebook can be kind of … complicated. Particularly if you use it for business. So l…
Facebook Non-Profit Best Practices Guide
This guide is designed to give you the tools you need to set your strategy for your Page and/or Instagram account, build and grow your audience, and o…
On-Page SEO: Anatomy of a Perfectly Optimized Page
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.
If you’re looking for some p…
Cloud software for [growing] businesses (CRM 101)
CRM systemA Beginners Guide to Customer Relationship Management. Learn how you can improve your small business with CRM, how to choose the best system…
WordPress SEO
WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO mi…
Content Marketing and the Art of Storytelling
Companies realized long ago that to sell products and create loyal customers, they needed to craft and communicate a great story around their product.…
Web Writers: 9 Classic Must-Read Direct Response Copywriting Books
I don’t care who you are — blogger, freelance journalist, ghost writer, ad copywriter — if you are writing on the web then you need to absorb co…
What Is Content Marketing?
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now …
Five Best Practices for Start-Up Content Marketing
It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growt…