Tag: Beginner
-
10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
-
Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …
-
A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more
-
A Beginner’s Guide to Launching Marketing Automation
So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information in it. Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth. All great touches, but guiding…
-
12 Best Free Online Resources for Learning SEO
It’s easy to forget sometimes, when you hang around the cool SEO blogs, that there are those of us who are just starting out – learning for the first time the ways your website code and inbound links effect the likelihood that your pages will rank. Like most of us, I stumbled into SEO. I…
-
5 Key Principles Of Good Website Usability
Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important. It just takes on a different…
-
The Ultimate Guide to Facebook Marketing
For a platform that’s used by hundreds of millions of people, Facebook can be kind of … complicated. Particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated
-
Facebook Non-Profit Best Practices Guide
This guide is designed to give you the tools you need to set your strategy for your Page and/or Instagram account, build and grow your audience, and optimize your message using Insights.Your community is waiting. Let’s get started! Facebook Pages help causes and nonprofit groups start a conversation and poster a meaningful dialogue to engage…
-
On-Page SEO: Anatomy of a Perfectly Optimized Page
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.
-
![Cloud software for [growing] businesses (CRM 101)](https://iskcononline.com/wp-content/uploads/2015/04/CRM-system-150x88.jpg)
Cloud software for [growing] businesses (CRM 101)
CRM systemA Beginners Guide to Customer Relationship Management. Learn how you can improve your small business with CRM, how to choose the best system, tips for growing your business and more.
-
WordPress SEO
WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your…
-
Content Marketing and the Art of Storytelling
Companies realized long ago that to sell products and create loyal customers, they needed to craft and communicate a great story around their product. Storytelling is now used to market almost any cause: commercial, creative, or charitable. Here C.C. Chapman, creator of groundbreaking marketing campaigns for shows like True Blood and the Discovery Channel’s Shark…
-
Web Writers: 9 Classic Must-Read Direct Response Copywriting Books
I don’t care who you are — blogger, freelance journalist, ghost writer, ad copywriter — if you are writing on the web then you need to absorb copywriting mechanics. There are two ways to get to that point: learning and practicing. I can’t help you with the practicing part. You just simply need to write…
-
What Is Content Marketing?
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming…
-
Five Best Practices for Start-Up Content Marketing
It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. With time and constant experiments, there are several lessons to share. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing.