10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captiv…
Tag: Analytics
Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few year…
6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews…
A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s…
Google Analytics for WordPress: The Definitive Guide (2018 Update)
For WordPress users, I highly recommend using Google Analytics for WordPress websites. Because just making your website live and loading it with fresh data isn’t…
2018 Benchmark Report: The Impact of “REVIEWS” on B2B Buyers and Sellers
OnTarget Consulting & Research in partnership with G2 Crowd and Heinz Marketing, conducted a survey to understand the impact reviews have on purchases for B2B…
Beautiful data visualization starts here.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows…
How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab
At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of brand marketers to learn about their…
101+ KPI Options – Why You Need to Pick the Best Ones
A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts…
10 Web Analytics Tools: Analytical Tools Other Than Google Analytics
Google Analytics has always been and will always be the classic choice of analytical tool for websites. Not only because it is free but it gives you a…
Secrets of the YouTube Search Algorithm
This is not something I’ve read much about nor have I written much about – the YouTube search algorithm. There’s been a ton of talk about the …
Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don't even know you were there.…
The Best Online Survey For A Website
A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that n…
Optimizing Your Analytics Career (Analytics Blog)
The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your …
Google Analytics Official Website – Web Analytics & Reporting
Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together.