Tag: Analytics
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10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
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Must-Have Checklist to Creating Valuable Content
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, …
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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A Breakdown of All Your Website’s Traffic Sources (What Means What?)
So. You know how we’re always on your case to measure your marketing? Get in good with your analytics ? Evaluate what’s working, and what’s not, so you can spend your time and dollars more wisely? That’s way easier to do when you understand what all the things you’re […] Read more
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Why Are Users Leaving Your Website?
Why Am I Losing Leads? ACCELERATE YOUR ‘NET SUCCESS Read more
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Google Analytics for WordPress: The Definitive Guide (2018 Update)
For WordPress users, I highly recommend using Google Analytics for WordPress websites. Because just making your website live and loading it with fresh data isn’t enough. There’s much more to it; It’s equally important to keep a watch on the traffic patterns and behavior of visitors on your website […] Read more
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2018 Benchmark Report: The Impact of “REVIEWS” on B2B Buyers and Sellers
OnTarget Consulting & Research in partnership with G2 Crowd and Heinz Marketing, conducted a survey to understand the impact reviews have on purchases for B2B buyers, how marketers are using reviews in their marketing efforts, and the connection between the two of them. […] Read more
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Beautiful data visualization starts here.
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions. Create unlimited Data Studio custom reports with full editing and sharing. “Google Data […] Read more
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How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab
At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of brand marketers to learn about their challenges and help them think digital-first. And over the years, there’s one question we’ve heard again and again from marketers when the conversation turns […] Read more
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101+ KPI Options – Why You Need to Pick the Best Ones
A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you […] Read more
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10 Web Analytics Tools: Analytical Tools Other Than Google Analytics
Google Analytics has always been and will always be the classic choice of analytical tool for websites. Not only because it is free but it gives you an array of features that helps you test, track and measure customer behavior on your site. But sometimes having just one tool isn’t enough especially when your business…
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Secrets of the YouTube Search Algorithm
This is not something I’ve read much about nor have I written much about – the YouTube search algorithm. There’s been a ton of talk about the “other algorithms” lately. The Google search algorithm with its many recent changes (the zoo of Panda, Penguin, and Hummingbird), and the Facebook News Feed algorithm have all been…
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Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were there. If you purchased something, the supermarket knows something was sold (they know a bit more if you use a membership card).
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The Best Online Survey For A Website
A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without.
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Optimizing Your Analytics Career (Analytics Blog)
The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’. We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on their career paths, goals,…
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Google Analytics Official Website – Web Analytics & Reporting
Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together.