Our definition of content marketing depends on who we are talking to and what we are doing with it. Rob Yoegel, Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions.
What we realized is that there are a lot of content marketing definitions out there, but not a lot of useful ones for practitioners and content marketers. So, here’s a number of content marketing definitions depending on your need.
Enjoy, and feel free to add your own unique definition.