We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today, you now have to hand deliver your information to your audience.
We (at Mention) realized this when the content we were producing was seeing little traction. We knew it was good because those who read it told us so, but crickets… (Read full https://blog.kissmetrics.com/overcome-content-distribution/
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