In Sales? Be persistent, not pushy


When was the last time you called a prospect and they said, “I’m so glad you called! I love salespeople!”?

Probably never. Psst: It’s not your fault. Salespeople are frequently measured by activity or told to hammer the phones, which lends itself to high-volume prospecting and mass outreach. And when you consider that 80% of deals require five or more follow-ups to close, it makes sense. Clearly, persistence pays off.

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