Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team […]
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Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing…
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In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their…
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