Marketing automation is relevant when you are trying to nurture hundreds or thousands of leads forward in your “sales process” but don’t have the manpower to deal with everyone individually.
With algorithms based on time associated with ISKCON, topical interest (cooking, reading, chanting, etc) ashram status, etc, you can send the right message to the right people when they need it.
If you really want to learn from a leader in Marketing Automation Systems (MAS) check out what Marketo has to offer here.
This is a download link to one of their ebooks “The Definitive Guide to Marketing Automation.”
You will need to sign up for their email list, but this is also a good lesson in Marketing Automation itself.