Finding Relevant, Relatable Communications Content

By: Jennifer Kane, The Social Cyborg, 12 Feb 2013.
Relatability and relevance are key qualities in effective content. But, both can cause headaches for companies, too.

• How do you relate to such a diverse mass of humanity that assembles in social media channels each day?
• How do you know what people think is relatable or relevant?
• How do you present relatable and relevant content in a way that makes people stop and listen?

The answer to all of the above is simple…