Digital conversion: Social media, engagement, and the ‘I am a Mormon’ campaign

By: Brian Smith, Purdue University, 2015.
Digital conversion: Social media, engagement, and the ‘I am a Mormon’ campaign Brian Smith, Purdue University Abstract Religion and social media present a unique context for exploring communication and relationship cultivation. The relationships between religious organisations and their publics (i.e. members, converts) are arguably deeper than, and certainly different from, many other organization – public relationships.
Social media likewise have many additional dimensions that go beyond traditional media channels, facilitating communication towards relationship cultivation through real – time response and digital interactivity.
Read more: http://www.prismjournal.org/fileadmin/9_1/Smith.pdf/