Category: Social Media

7 Social Media Metrics That Should Really Matter to Your Brand

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics …

10th August 2019
7 Insider Tips to Jump Social Media Hurdles

In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers , the growth was higher: 69% increased their use […] read more.

3rd June 2019
How to Make the Most of Your Paid Content Promotion on Facebook

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop . Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Similar declines are happening […] Read more

20th March 2019
How to Use LinkedIn as a Brand Publishing Platform

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.” Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume […] Read more

18th February 2019
21 Things to Do (or Not Do) After a Social Media Algorithm Change

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your […] Read more

13th February 2019
15 Social Media Management Tools That Can Help Your Business Thrive

In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants […] Read more

11th February 2019
11 WordPress Instagram Plugins for Displaying Interactive Feeds

With over 800 million users, Instagram is one of the fastest growing social networks in the world and has a social stranglehold on quite a few industries. From fashion to music, and cooking to fitness, companies in these markets turn to Instagram to show off bright, vibrant photographs, allowing for a connection beyond that of […]

31st January 2019
The Art & Science of Networking

Some people think Networking is just Business Cards and LinkedIn profiles, but Networking is really about one thing; Building Lasting and Valuable Relationships … Read more

17th April 2018
4 Tips for Engaging Instagram Content [Examples]

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users . What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million […] Read more

17th April 2018
Instagram Marketing: 4 Features You Should Be Using [Examples]

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features […] Read more

16th March 2018
How to create a WordPress blog (step by step + videos)

Learning how to create a WordPress blog is an ideal way to get your online journey started. At WPZOOM we’ve been making WordPress themes for the last decade, and we’re often people’s first point of contact with WordPress. The steps to create a WordPress blog are relatively straightforward, but […] Read more

16th March 2018
Ask Anything About: Facebook

It can be difficult to keep up with every new term or technology available today. Instead of nodding along in agreement, however, it is important to ask questions that will truly help you understand what is being discussed – even if those questions are simplistic in nature. For this […] Read more

17th January 2018
How to Develop and Grow a Successful Podcast

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing . While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has […] Read more

18th December 2017
A 6-Step Framework for Purposeful Blogging

While blogging with a clear strategy in mind can be very beneficial, falling into the trap of posting just to post will leave you with lackluster results and probably a bit of frustration. Lucky for you, we are going to share a simple six-step process that will allow you […] Read more

18th December 2017
How to get more traffic from Facebook

Traffic. It’s one of the most important drivers of content marketing . We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get . […] Read more

2nd December 2017
Facebook’s New Messenger Chat Plugin for Websites

Social customer service just took a big step forward. A new version of Facebook’s Messenger platform (v2.2) will reportedly come with a customer chat plugin that will enable businesses to engage in conversations with customers on their own websites. This capability has long been requested by brands using the […] Read more

15th November 2017