Marketing Principles

This category presents concepts that form the base of marketing campaigns.

Sales Funnel: The Ultimate Guide to Creating Customers

The concept of “creating customers” may at first seem to be an odd one. Don’t you find ... Read more

As a small business owner, you have more in common with a fishermen and farmers than you may ... Read more

Here are 7 Key Principles to Answer Questions like “How Do I Get More Customers?” and “What Can ... Read more

ZMOT - Zero Moment of Truth is a marketing philosophy that Google coined in 2012 to define the ... Read more

This blog presents three critical questions Christian business owners should ask themselves in ... Read more

Lead conversion is a critical success factor for all businesses, but it holds true in spades ... Read more

One of the things I do for my clients is simplify marketing so it eliminates confusion and ... Read more