Category: Marketing Principles
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The Ultimate Guide to Background Images in Email
There are a lot of different design techniques you can use in an email campaign. Although animated GIFs , typography , and responsive design are almost commonplace these days, there is one design technique that is often overlooked or misunderstood: background images. What are background images? And how can […] Read more
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What to Do After You Press Record: A Formula for Videos People Love
People are flocking to Amy Schmittauer’s YouTube series, Savvy S..y Social . As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “s..y,” a word she chose because she advises marketers […] Read more
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The Art & Science of Selecting a Spokesperson
When is tapping a celebrity to endorse your brand a good idea, and who should you choose? In an age when scandals erupt in the time it takes to share a tweet, getting it wrong is at best a wasted opportunity, and at worst a PR nightmare. It’s hard […] Read more
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How to Adopt a Customer-Centric Strategy for Your Content
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re […] Read more
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2018 Benchmark Report: The Impact of “REVIEWS” on B2B Buyers and Sellers
OnTarget Consulting & Research in partnership with G2 Crowd and Heinz Marketing, conducted a survey to understand the impact reviews have on purchases for B2B buyers, how marketers are using reviews in their marketing efforts, and the connection between the two of them. […] Read more
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How to Write Email Newsletters People Want to Open and Act On
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or […] Read more
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Is Your Brand Really Who It Says It Is?
According to the famous 1993 New Yorker cartoon , “On the internet, nobody knows you’re a d-g.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield! […] Read more
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How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab
At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of brand marketers to learn about their challenges and help them think digital-first. And over the years, there’s one question we’ve heard again and again from marketers when the conversation turns […] Read more
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Mobile SEO: the ultimate guide
We are addicted to our smartphones. For many people, the smartphone is the first thing they check when they get out of bed in the morning. It is also the last thing they check before they go to sleep. People use it for everything. It’s huge. Mobile has changed […] Read more
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7 Ways to Stop Flailing with Your Content Marketing in 2017
What’s going wrong – and what can we do? Lack of a documented strategy Lack of commitment Lack of consistency Lack of a differentiated story Too much focus on your product and service instead of your customers […] Read more
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![[Download] The 8-Step Email Deliverability Checklist to Generate More Conversions, Revenue, and Customer Engagement](https://iskcononline.com/wp-content/uploads/2017/03/EmailDeliverabilityBlog_v2-672x361-150x81.jpeg)
[Download] The 8-Step Email Deliverability Checklist to Generate More Conversions, Revenue, and Customer Engagement
If you’re looking for more conversions, revenue, and customer engagement then it all starts with your email deliverability. For the last fifteen years of my professional career, and as the Senior Director of Deliverability at Maropost, I’ve specialized and concerned myself with one thing: email deliverability. While email deliverability has changed a lot in fifteen years,…
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Email Marketing is Changing: Emails vs Triggered Emails
Emails versus Triggered Emails: Triggered emails are behavioral based. For example, if a customer leaves items in a shopping cart, the ecommerce company will send an email, reminding them to finish their order … Read More
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Marketing to Gen Xers? Here’s What They’re Watching on YouTube
Want some insight for marketing to the so-called “latchkey generation?” Looking for YouTube user demographics? Check out the latest research on Gen X engagement trends on YouTube Generation X, born between the mid-1960s and late ’70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but…
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Understanding the difference between Drip campaigns and Lead nurturing
What is the difference between Drip Campaigns and Lead Nurturing? Drip Campaigns: (also known as Auto-Responders or Follow-Up Sequences) Drip Campaigns are a series of emails that get sent based only on time. For example: Welcome Email – Sent on Day 0 Introduction – Sent on Day 1 Feature Benefits – Sent on Day 3 Free Webinar…
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In Sales? Be persistent, not pushy
When was the last time you called a prospect and they said, “I’m so glad you called! I love salespeople!”? Probably never. Psst: It’s not your fault. Salespeople are frequently measured by activity or told to hammer the phones, which lends itself to high-volume prospecting and mass outreach. And when you consider that 80% of deals require…
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How to design converting Landing pages
Are you ready to attract local customers to your business? If yes, then this in-depth article will teach you how to dominate your niche by tapping into a huge pool of ready-made buyers in your locality. But, we can’t talk about local landing pages without mentioning SEO. Source http://neilpatel.com/2016/03/28/the-step-by-step-guide-to-designing-local-landing-pages-that-convert/?utm_source=email&utm_medium=email&utm_campaign=email