Category: Marketing Principles
About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay out your company’s foundational values for all to see. Of course, about pages are quite tricky to write. You can sit staring at a … read more.
7 Triggers That Make People Want to Share Your Content
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, […] read more.
These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what […] Read more
12 Expert Ideas to Improve Your Content Marketing for Better Leads
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy . […] Read more
How to Make Your Content Stand Out in a Crowded, Global Marketplace
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English […] Read more
Website Header Design: 44 Cool Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably look in order to decide if your site can really be useful for their needs. With this in mind, the header design needs […] Read more
Website Payment Acceptance
What Types of Payments Should Your Website Accept? If you’re selling things on a website, whether it’s products on an online store or booking your time as a consultant, you’ll need to think carefully about the types of online payments you’re going to accept. Fortunately, these days, it’s relatively […] Read more
Factors That Influence Online Shopping
Why Are Users Leaving Your Website?
Why Am I Losing Leads? ACCELERATE YOUR ‘NET SUCCESS Read more
Start Caring About the User Experience Now
User experience is widely encompassing, involving everything from usability, accessibility and performance to design, aesthetics and marketing. Essentially, the user experience is the connection, emotions and experience a user feels when using a product or site. If the user experience is poor, it’s unlikely they will come back. If […] Read more