Category: Marketing Principles
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About us page design: Tips and best practices to create one
An ‘about us page’ is critical for any website. It serves the same purpose as an introduction, an ‘elevator speech’, and allows you to lay out your company’s foundational values for all to see. Of course, about pages are quite tricky to write. You can sit staring at a … read more.
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3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.” She shares details about her personal life and professional career. The introduction for Liz High’s presentation, Social Truth: Revealing What Truly Matters to Your …
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10 Tips From Best-Selling Authors That Will Polish Your Content
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen , always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece …
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7 Easy Ways to Super Boost Your Newsletter Open Rate
You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter?
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7 Triggers That Make People Want to Share Your Content
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, […] read more.
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These 7 Visual Tactics Can Boost Landing Page Conversions
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what […] Read more
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12 Expert Ideas to Improve Your Content Marketing for Better Leads
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy . […] Read more
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center […] Read more
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21 Things to Do (or Not Do) After a Social Media Algorithm Change
In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your […] Read more
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How to Make Your Content Stand Out in a Crowded, Global Marketplace
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English […] Read more
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Get Your Readers to Stay Longer With These 4 Formats
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways […] Read more
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Website Header Design: 44 Cool Examples and What Makes Them Good
Making an excellent website header design is very important. That’s because the website header is the first place that your visitors will probably look in order to decide if your site can really be useful for their needs. With this in mind, the header design needs […] Read more
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Website Payment Acceptance
What Types of Payments Should Your Website Accept? If you’re selling things on a website, whether it’s products on an online store or booking your time as a consultant, you’ll need to think carefully about the types of online payments you’re going to accept. Fortunately, these days, it’s relatively […] Read more
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Factors That Influence Online Shopping
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Why Are Users Leaving Your Website?
Why Am I Losing Leads? ACCELERATE YOUR ‘NET SUCCESS Read more
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Start Caring About the User Experience Now
User experience is widely encompassing, involving everything from usability, accessibility and performance to design, aesthetics and marketing. Essentially, the user experience is the connection, emotions and experience a user feels when using a product or site. If the user experience is poor, it’s unlikely they will come back. If […] Read more