Category: Content Marketing
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7 Ways to Stop Flailing with Your Content Marketing in 2017
What’s going wrong – and what can we do? Lack of a documented strategy Lack of commitment Lack of consistency Lack of a differentiated story Too much focus on your product and service instead of your customers […] Read more
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9 Plugins to Encourage User-Generated Content Submissions on Your WordPress Site
There are a number of reasons why companies use content marketing to power their lead generation efforts. While a business’s services or products are what a customer ultimately needs from them, a high-quality content offering increases the value of that company’s solution […] Read more
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2 Funnels Are Necessary for Content Marketing
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy, we often focus too…
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Content Marketing Done Right
Many executives today believe they employ content marketing, but very few have truly mastered the art. In most cases, content marketing is surface level and fails to seep into companies’ daily marketing activities. Unlike traditional marketing, in which the biggest metric of importance is the number of eyes on […] Click here to view original…
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Overcoming content marketing hurdles
We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today,…
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Don’t only create content; Share it
In that moment when you post something to a social media channel, you wait for the “likes,” shares, favorites, and retweets to come. Sometimes, though, they never come. How do you create content that makes your audience share it without fail? How and when do you share it on social media for maximum results? Let’s…
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Understanding the difference between Drip campaigns and Lead nurturing
What is the difference between Drip Campaigns and Lead Nurturing? Drip Campaigns: (also known as Auto-Responders or Follow-Up Sequences) Drip Campaigns are a series of emails that get sent based only on time. For example: Welcome Email – Sent on Day 0 Introduction – Sent on Day 1 Feature Benefits – Sent on Day 3 Free Webinar…
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What you need to know about Facebook Reactions
Facebook recently released their new ‘Reactions’ feature, which means instead of just having the option of ‘Liking’ a post, users can now interact with a status update, article, or photo using one of six emotional reactions: Like, Love, Haha, Wow, Sad, and Angry. To use the new reactions, hover your cursor over the ‘Like’ button.…
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Guest Blogging – A Proven Inbound Marketing Strategy
Question: Is guest blogging the best inbound marketing strategy? Answer: Yes. But don’t take my word for it. Let me show you how guest blogging has transformed startups and improved businesses. Millions of blogs are ready to accept a helpful and in-depth guest article. No matter how knowledgeable a blogger you are, readers may not…
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Doing Newsletter marketing the right way
An email newsletter is one of the best marketing tools you have at your disposal. It allows you to engage with your customers on a regular basis; easily promote new content, products or services; and evaluate how well your messaging resonates with your target audience. However, before you can run your email campaigns, you need…
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Decoding content marketing by using automation resources
Content marketing sounds like a challenge? Don’t worry, you are not alone. Recently we came across a relatively old but useful list of 10 tips for content marketing and thought of sharing it with our esteemed readers. “Looking to get schooled in all things marketing automation? We’ve trawled the B2B depths to find you the…
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Finally, A Millennial Segmentation
Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more. Last week, I learned of the first publicly accessible “LOHAS”-type segmentation equivalent for Millennials. It was created by the…
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How to Create Great Content That Drives Traffic
A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some…
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Content Syndication: How to Get Started
Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. The idea is to drive more engagement with your content by wiring it into related digital contexts, either to boost traffic to your owned property or just get exposure…
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11 Content Curation Tools Every Marketer Needs
For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention.
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A Simple Content Marketing Org Chart
I’m allergic to complexity, at least when it comes to content. So when I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough.