Category: Content Marketing
-
How to Grow Your Audience From Zero to Millions in Less Than 5 Years
You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.” You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story […] Read more
-
The One Thing That Can Make a Big Difference in Your Infographics
Countless studies tell us infographics are highly engaging and that incorporating them into our content marketing strategy makes sense. But if the process for creating them is chaotic, the content is random, and the design guidelines are unclear, then each attempted infographic just eats up time and resources, and […] Read more
-
10 Ways to Make Videos Your Customers Can’t Resist
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How […] Read more
-
16 Apps and Tools to Keep You Productive and Sane
A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and work-arounds, as well as […] Read more
-
Voice Search: Is Your Content Prepared for the Verbal Revolution?
Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to […] Read more
-
How to get more traffic from Facebook
Traffic. It’s one of the most important drivers of content marketing . We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get . […] Read more
-
How to Adopt a Customer-Centric Strategy for Your Content
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re […] Read more
-
13 Experts Share Their Best Tips on How to Build a Well-Run Content Team
Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team […] Read more
-
How to Integrate Guest Blogging Into Your Content Marketing Strategy
Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest […] Read more
-
Increase Your Sales with a WooCommerce Product Comparison Table Plugin
A WooCommerce product comparison table plugin lists products in a way that makes them easy for customers to compare . The aim is to present products alongside each other so that customers can make direct comparisons and choose which ones to buy […] Read more
-
How to Write Email Newsletters People Want to Open and Act On
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or […] Read more
-
Is Your Brand Really Who It Says It Is?
According to the famous 1993 New Yorker cartoon , “On the internet, nobody knows you’re a d-g.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield! […] Read more
-
101+ KPI Options – Why You Need to Pick the Best Ones
A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you […] Read more
-
Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered the short-term […] Read more
-
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
On LinkedIn, a writer recently lamented : The frustrating thing is, time spent on (promotion) strategies would detract from time spent doing my job, writing content for my clients. It feels like we are focusing more on the pot of gold, not the rainbow. As a writer, do you feel the same way? […] Read…
-
8 Things Any Good Marketer Should Know About Email
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical. Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the…