Category: Analytics
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Google Analytics for WordPress: The Definitive Guide (2018 Update)
For WordPress users, I highly recommend using Google Analytics for WordPress websites. Because just making your website live and loading it with fresh data isn’t enough. There’s much more to it; It’s equally important to keep a watch on the traffic patterns and behavior of visitors on your website […] Read more
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Overcoming content marketing hurdles
We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today,…
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Tips to optimize content for SEO
If you’re new to digital marketing, search engine optimization (SEO) may seem a bit mysterious. While it’s true there are a lot of rules, many of which seem to change frequently and aren’t totally transparent, there are some simple SEO basics that anyone can learn and apply to their content to increase traffic from organic…
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Revitalizing Companies in the Digital Age
In the business world the digital era has unleashed a far reaching tsunami that many are still trying to understand and come to terms with. Almost on a daily basis the rules of the game for doing business are changing and we have to struggle to keep up with the fast moving, constantly changing landscape.…
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10 Web Analytics Tools: Analytical Tools Other Than Google Analytics
Google Analytics has always been and will always be the classic choice of analytical tool for websites. Not only because it is free but it gives you an array of features that helps you test, track and measure customer behavior on your site. But sometimes having just one tool isn’t enough especially when your business…
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Secrets of the YouTube Search Algorithm
This is not something I’ve read much about nor have I written much about – the YouTube search algorithm. There’s been a ton of talk about the “other algorithms” lately. The Google search algorithm with its many recent changes (the zoo of Panda, Penguin, and Hummingbird), and the Facebook News Feed algorithm have all been…
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Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were there. If you purchased something, the supermarket knows something was sold (they know a bit more if you use a membership card).
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The Best Online Survey For A Website
A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without.
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Optimizing Your Analytics Career (Analytics Blog)
The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’. We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on their career paths, goals,…
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Google Analytics Official Website – Web Analytics & Reporting
Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together.
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54 Google Analytics Resources
Google Analytics is a wonderful tool, but learning your way around it and fully benefiting from it can be a challenge. Here we’ve categorized over 50 resources that will help you understand and use Google Analytics to its full potential. Read on, and you’ll undoubtedly find something useful no matter how experienced you are.
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Essential Google Analytics Resources for Marketers: A Complete Guide
how-to-poseDo you want to learn how to measure and analyze your social media marketing efforts? Are you looking for a resource to help you improve your use of Google Analytics?
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Google Analytics Resources for Beginners to Advanced Users
Analytics is what makes online marketing so valuable to many executives. We can track what is working on the site and how effective an online campaign is for the business bottom line. It’s like the wiring in a house, it’s not the foundation but just as imperative and not seen to the user of the…