By: Elisa Gabbert, Word stream, September 25, 2014.
Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us little guys.
Today I’ll be discussing some content marketing “rules” that it’s OK for small businesses to break.
Read more: http://www.wordstream.com/blog/ws/2014/09/25/content-marketing-best-practices