ZMOT – Zero Moment of Truth is a marketing philosophy that Google coined in 2012 to define the situation where a buyer is at the very beginning stage of the buying process.
The moment of truth is defined when the customer is at the stage of buying or not buying.
The zero moment of truth is when the customer is deciding what to buy or not buy, using modern search methods.
Google and other search engines are a key part of any person’s search for ideas, products, or concepts.
The more we know about this decision process, the better.
The following video and downloads explain more about the concept and the website has even more information.