By: Kern Lewis, Forbes, March 21 2012.
Lead conversion is a critical success factor for all businesses, but it holds true in spades for small businesses. If you spend scarce marketing dollars on lead acquisition or generation, you must reap the reward of that investment by converting a high percentage of those leads into revenue. And as a small business, you can more easily stay on top of the lead development process if you keep its success as your top priority.
Read more: http://www.forbes.com/sites/kernlewis/2012/03/21/the-twelve-step-program-for-lead-nurturing/