First step: Consider not doing a mobile app at all. As the team behind the creation of the Google Primer app, that’s not easy for us to say, because we love technology. We love creating new products, we love innovation, and we love anything that’s cutting edge.
Obviously, we’re not alone in this love affair. Right now, the Google Play store alone has over 1.6 million mobile apps, with many more launching each day. And brands everywhere keep creating new apps—many of which use new, shiny technology like geolocation, virtual reality, near field communication, and augmented reality.