How to Adopt a Customer-Centric Strategy for Your Content

How to Adopt a Customer-Centric Strategy for Your ContentDoes your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re […]

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