As a marketer, you’re probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it’s not always the most exciting task, it’s crucial to ensure your brand continues to grow.
Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important. However, chances are the people you’re presenting to aren’t interested in hearing about every little bit of data you can give them. (Because let’s face it, there’s a lot).