By: Dan Stasiewski, HubSpot, March 28, 2014.
So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information in it.
Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth.
All great touches, but guiding the buyer’s journey in our content-driven world isn’t as straightforward as scheduling occasional emails. Instead, there’s a courtship that needs to take place between buyers and sellers. This is where marketing automation comes in.